This suggests that Amazon can fulfill all of your needs, from A to Z. This icon is sometimes called the “smiley arrow.” It’s a clever design that serves two purposes: the first is a subtle smile, the second is an arrow pointing from the A to the Z. The company’s logo is clean and straight-forward, using a unique-yet-simple font and an arrow icon. AmazonĪs one of the few tech companies worth $1 trillion, Amazon has made its way into hundreds of millions of households across the world. The unique curve of the M is another component that helps it stand out from other logos. It also stands out more against the crowd, which is a clever strategy for the fast food world, where there’s always a sea of competitors vying for a hungry person’s attention. The McDonald’s logo uses bright yellow and red colors to grab your attention fast, which adds to how memorable it is. And maybe their tummy growls a bit just thinking about it. Anyone who has ever cruised through a town, mall, or airport looking for a snack can tell you exactly what those arches mean. It’s not the “yellow M” – it’s the Golden Arches. Similar to Nike, the McDonald’s logo has its own name. The checkmark goes with their “Just Do It” slogan, showing that you really did it.It symbolizes the wing of Nike, the Greek goddess of victory.The design was purposefully swift and fluid to convey motion and speed.
#COOL LOGOS FULL#
The swoosh is half of a running track flip it to create a full track.There’s also powerful symbolism at play with this logo. Have you ever heard it referred to as “the Nike checkmark?” Of course you haven’t. In addition to its own visual brand, it’s also got its own lingo. Yet another example of perfection in simplicity. Also it was kind of iconic about taking a bite out of an apple.” It’s the perfect amount of visual personality to an otherwise normal and non-memorable item. The logo’s designer, Rob Janoff, said that when he created the logo in 1977, he included the bite mark “for scale, so people get that it was an apple not a cherry. There’s also a clever design element that you can take notes on. The Apple logo is hands-down one of the best logos in the world because of its simplicity and memorability. AppleĮveryone knows it, and that’s why it’s so good. Now that we covered the crash course, let’s dig into the juicy stuff: some of the best logos ever made. Think website and social media, but also printed on t-shirts and other fun branding opportunities. It needs to be something that looks good everywhere you put it. The best logos ditch the tiny details, fine lines, and nuanced gradients.
This should be easy to accomplish, as long as you don’t go out of your way to reference any current events or trends, or include any controversial elements that might get you in trouble later (or now, for that matter). The best logos withstand the test of time. From tapping into color psychology to using symbols that represent certain elements of your brand’s mission and personality, there’s a lot of opportunity. You could go willy-nilly with your logo design, but the best logos in the world have purpose with every element. Isn’t it easy to conjure up their mental image? And isn’t there some element that adds meaning or emotion in a way that boosts how memorable it is? This in turn boosts some of the other requirements, like how memorable and versatile they are. (In hindsight, that saying isn’t very friendly.) The best logos of all time are clean, sharp, and easy to replicate. You can break down these criteria into 5 pieces: Before we get into some of the best logos in the world, it’s important to first understand what makes a logo truly great.
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